The Little Rock Climbing Gym
Logo + Signage Design
Branding | Print Deisgn
I began rock climbing during the COVID pandemic, which brought me the opportunity to design a new logo and indoor and outdoor signage pieces for The Little Rock Climbing Gym's newly opened Neihu Branch in Taipei, Taiwan. The owners chose magenta, teal, and yellow as the primary colors for the brand, reflecting their favorite hues. They requested a design that embodies the same fun and vibrant spirit as those colors. To create the logo, I drew inspiration from slopers—rounded, blobby climbing holds—and combined with an illustrated hand into the logo stamp design.
