foodpanda Pakistan
Pepsi Strong Together Campaign

Art Direction

While managing the Pakistan market, my team and I developed a platform-wide digital campaign for the exclusive partnership with Pepsi. Featuring foodpanda’s mascot, Pau-Pau, the concept was designed to subtly yet effectively showcase both brands. The key visual was well received by Pepsi and was featured on their social media page, as well as adapted for out-of-home digital billboards.

In this campaign, I took charge of the art direction. Key visual is designed by Sam (Thanapastt) Tanarastnawapon and animated by Ichuan Tang.