foodpanda Malaysia
bekal by foodpanda Launch Campaign

Art Direction

While managing the Malaysian market, I teamed up with Imaginary Friends to successfully launch foodpanda’s sub-brand, bekal by foodpanda, Malaysia's first-ever halal-certified delivery service. This hyper-localized campaign targeted Malaysia's niche yet substantial halal market, and generated a 3.1% increase in brand association and a 3.4% boost in brand awareness.